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martes, 10 de diciembre de 2013

McDonald's November U.S sales drop 0.8%


NEW YORK (MarketWatch)
McDonald's Corp. reported that November global comparable sales were up 0.5% from a year earlier
U.S. sales for the fast-food chain were down 0.8% for the month, compared to a 2.5% rise in sales a year earlier
Sales in Europe were up 1.9%, compared to 1.4% a year earlier
November's performance was supported by breakfast, chicken menu choices and expanded value offerings
Ongoing competitive activity and relatively flat industry traffic trends negatively impacted performance, said the firm in a release
Looking ahead to 2014, the firm is focused on the U.S. and rebuilding its underlying business momentum

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